Ok, so I know I wrote a post about moderation in social media/what I learned from my social media break. I still believe that. I will be writing more about the topic of social media and the role it plays in my life, but as a blogger, I can’t get around the role that it plays in my blog. Twitter, especially.
I was always a little scared of Twitter. I didn’t create one until almost a month after I created a blog. Recently, I decided that it was probably an under-utilized networking and promotion tool (for me!). So, I made a few changes, put in a little more time, and saw some fast results. This isn’t like a humblebrag. I’m sharing these tips because if I did it, you can do it, too.
If you are already a Twitter Professional, then this probably is old information for you. However, I would always see people who were doing great at Twitter, or so I thought, but I didn’t know how to get there. I also did math for you guys. I am not saying that this is sustainable – like I’ll grow by 30% every 1.5 months forever, but as time passes, the followers that I do have will probably become more engaged followers and a better community, so to speak, on Twitter.
Honestly, I don’t know how I started with 631 followers on January 14, 2015, when I signed up for CoSchedule. I probably relied heavily on past giveaways, which I sparingly participate in now. At the time of drafting this/doing the math – yes I had to Google basic Algebra to find percentage change! – I found that between January 14 and March 1, I increased my following by 29.95%, so 30%!
In a month in a half of engaging on Twitter:
- I had 30% more followers
- 9.3% of my sessions (per Google Analytics) came from Twitter.
>>>The month and a half prior to starting to CoSchedule and changing a few habits that I’ll talk about below, I only got 3.12% of my sessions from Twitter.
- Sometime in the last month and a half, I also added a custom bit.ly link for my blog to my Twitter page to track how many people were coming straight to my homepage after finding me on Twitter instead of just clicking a link to a post. I’ve had 50 hits, which I would guess were potentially 50 new readers. (You’ll see why this is important later!)
The Tools I Used:
If you want to help people help you, check out my post on adjusting your sharing settings!
What I Did:
- I always schedule promotions for my own post through CoSchedule.
- As I read through Bloglovin, I use CoSchedule and Buffer to share the posts that I like. I try to spread the love around. You can read my CoSchedule tutorial here to see how I share posts WITH pictures. The statistics vary, but Tweets with pictures get more clicks.
- Hashtags! Put hashtags that fit the posts that you are sharing, so that they will be found by new people.
- Retweet people: I use Buffer to fill it up with retweets. So, I don’t overwhelm someone’s feed, but I do get someone else out there. I don’t like to do “RT @soandso blah blah blah” because it usually doesn’t fit, plus it shows some else’s name and face out there.
- I searched hashtags that were relevant to my blog, so that I could retweet the authors of the posts or find the posts/articles and use CoSchedule to share them with a photo. I mostly used Buffer to space them out at intervals.
- Share posts, articles, pictures, jokes, or thoughts related to the content that you publish.
>>> For instance, I write a lot about books, health, and blogging. Find out what hashtags (you can Google or search around Twitter) and see what hashtags get the most attention. While “dystonia” might be the most descriptive hashtag, #spoonies reaches a lot more people. Therefore, I use that. However, you can change the hashtags if you share something more than once.
>>> The people who find articles through hashtags might not be reading my blog, but they start to follow me when they see that I’m sharing information that they’re interested in reading.
>>> The custom bit.ly link lets me see that if people start following me, they are clicking my blog’s homepage. That lets me differentiate between who is clicking posts that I share of my own or who is newly checking me out.
- Twitter Parties/Chats. I read this post about How to Win at Twitter Parties, which gave me the boost to try them out. I don’t always get new followers or anything, but I do make new connections!
- Get on Twitter! I find using my phone a little bit hard, unless I’m just scrolling through and making a quick reply to someone. Otherwise, I wait until I’m on my laptop. Sometimes I get into some pretty funny conversations that introduce me to some new people.
- Use an app to track followers. I don’t use it to track unfollowers, but rather, sometimes I have lots of conversations with a person without realizing that I’m not following them back! I don’t automatically follow people back (because some variation of Mark Twain follows me every single week). But, it lets me make sure I’m following along with Twitter friends.
Twitter chats hosted by your’s truly are coming your way!
Right now, I’m working on hosting a chat about co-morbid physical and emotional illnesses with a mental health advocate. Eventually, I will be hosting chats on all sorts of chronic illness topics in order to connect advocates who have blogs with patients. There is nothing to stop a patient with a Twitter account from being an advocate.
I write a lot about health topics, but the majority of comments come from people who aren’t sick, if I get comments. However, the posts are being read. Since I started using Twitter more, though, I’ve found that people who don’t blog are more likely to reach out to me on Twitter. It’s inspirational because I feel like giving up a lot.
The reason that I like using Twitter a lot more now is that I’m finding blogs that I like, people who inspire me, and an unreached group of people: non-blogging chronically ill.
Anyway, I’m excited to use social media for good! I’ll let you know when the Twitter chats are starting. You can follow along and get news by following me on Twitter.
Also, what is your preferred time or day for a Twitter chat? I would like to hit as many time zones as possible!
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